Email Newsletter Software
What email newsletter software to use?
Let's say you gathered your newsletter mailing list by asking subscribers to fill a form with their email address, name, postal address and interest. You stored this information as an Excel, CSV file or as a distribution list.
it works using the already familiar Outlook interface, so you can easily edit the newsletter email message using all possible options available for email messages;
How are you going to individually email your newsletter content to each subscriber? Even better, how are you going to personalize each newsletter message, to match the information you gathered with the subscription form?
Well, you can use Easy Mail Merge as your email newsletter software:
you can set & compose the newsletter email as HTML or plain-text;
you can import fields from Outlook Contacts, distribution lists or CSV files, in order to personalize each message for each subscriber;
you can generate individual messages for each subscriber, so you don't send the newsletter as a bulk email;
you can choose to send all newsletter messages at once, or to schedule them to be sent in groups over a time period.
DO'S and DON'TS for newsletter emails
Do personalize the email content. According to statistics, including the person's first name in a greeting line can increase your success rate with about 10%.
Do include an unsubscribe method, even if it's just an email address where people can send a message to unsubscribe.
Do make sure your newsletter subject line says exactly what the content is about.
Do provide subscribers with an easy way to change their subscription email address.
Do reply as soon as possible to emails that you receive in response to your newsletter email.
Do use brand recognition objects, such as your company logo, in newsletter emails. These newsletter branding items will make subscribers more confident to open and act on the email message.
Don't send a newsletter that is readable and user-friendly only if the nested images are rendered properly. Many people read emails from mobile devices that are configured to view emails as text-only messages.
Don't insert your subscribers email addresses as a clear list in the TO field. Use the BCC field or even better use a mail merge program, like Easy Mail Merge.
Don't write long articles in your newsletter email. If the given article is supposed to be long, include only a resume and link to its full version available on your web site.
Don't bombard and annoy your subscribers with newsletters. One edition per week (or less frequent) is more than sufficient.
Don't use CAPITAL LETTERS and don't use "spam"-like words in your email subject line (for example: "free", "money" or "adult").
Don't nest images that are supposed to be downloaded from the Internet. For security and privacy reasons, most email software programs prevent the user from downloading images when previewing a message.
Don't use hidden scripts or nested code that would tell you if your newsletter was read. Most likely, the subscriber's email software will mark your newsletter as "unsafe" and you will greatly decrease your success rate.
Don't send the newsletter email from a "mailing list"-like email account, such as AZfirstname.lastname@example.org. People decide if an email is trustworthy by previewing and recognizing the "FROM" email addresses. Configure your email newsletter software to send the newsletter using an email account that is already familiar to your newsletter subscribers.
More on Email Marketing Software
The importance of customizable bulk email software;
Why & how to distribute a press release by email - email marketing is not only about promoting products or services by direct emails to potential customers;
How to personalize email marketing campaigns - 5 easy steps to personalize & send marketing emails;
Email newsletter software - use email marketing software to distribute newsletters to your customers base;
Useful software for email marketing related tasks - software products designed to ease your email marketing efforts;
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